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WhatsApp is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, BlackBerry, Android, Windows Phone and Nokia). WhatsApp is not even second to traditional text message; a smart phone user can miss your text message but not your WhatsApp message, a fact that makes WhatsApp stand out of the crowd.

WhatsApp is an app on the next generation as it gives the marketers not only the ability to send media rich messages to the target audience, but it also has a subscriber base of 700 million user (and increasing) to which these marketing professional can reach out to via WhatsApp marketing.

Business owners are now starting to realize the marketing potential that WhatsApp can unfold for there business. Some of the reasons why WhatsApp marketing has become so big in no time.

Text based messaging has its limitations. Let's imagine, you want to send a new year greeting or the images of your new product launched to your clients. Using text messaging, it's impossible as it doesn't support pictures. This isn't the case with WhatsApp. It enables you sending messages to the clients in the form of:

  • Text
  • mages
  • Videos
  • vCards
  • Product and service launches
  • Announcing offer and deals
  • Stock / Quote updates
  • Upcoming event publicity
  • Greetings on special occasions
  • And much more
  • WhatsApp can be used globally
  • Available on every mobile platform

Recently, WhatsApp introduced a feature, Blue tick. It tells senders the status of the message sent. If recipient of the message opened and read the message, the tick turns blue. Now, you can easily see how many of your audience read your business message. It will now be easy for marketers to measure how their promotional advertising messaging campaigns performed.

As mobile networks are flooded with millions of messages a day, users tend to put their numbers in 'Do Not Disturb' directory to prevent message spam. With WhatsApp, there's no such restrictions. Marketers can send their promotional messages without offending DND.

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