Bulk Email

Bulk email marketing refers to a form of marketing that involves sending the same, or nearly identical, message to multiple email recipients. This type of campaign requires special software that takes each individual email address from a pre-existing list, and distributes a single message to each one. The number of recipients can range from hundreds to thousands, depending on campaign objectives.

Though it is generally viewed as a direct marketing tool used by large companies, bulk email can be used by small businesses and individuals as well. Someone might use it to send out dinner invitations, share family photos, or spread the news on a special event. In this scenario, bulk emailing objectives vary by the individual, and the messages are usually only distributed to friends or family the person actually knows.

Businesses launch bulk email marketing campaigns as a means of promoting products or services to consumers. It can be used to reach prospective customers as well as existing clients. Some companies create multiple versions of their bulk email and craft unique messages targeted at individuals or specific groups of consumers.

A bulk email service allows you to send email communications to large lists of multiple recipients by incorporating email into your applications. You can send one email to many people, or a unique email to each person on your list with a bulk email service. Depending on the provider, you can send unique emails to each recipient by providing a template for substituting information (such as a name).

Commonly, bulk email is used for newsletters or marketing email. If you have a list of customers or prospects, you can send them content relevant to their business or interest, from a single application. A bulk email service allows you to send to any list, regardless of its size. The frequency at which you send is entirely up to you, and should be based on what the recipients expect. Your engagement data, including spam reports, unsubscribe, and open and click rates, will tell you whether your message is hitting the mark.